Marketing is a powerful tool, but the impact can be far reaching. It has been used in every sphere of human activity. From marketing to advertising to public relations, marketing is used by most businesses in today’s world. Marketing is a set of processes designed to create awareness, shape behavior, or generate response to a product or service. Marketing is not only targeted towards selling products and services. Marketing also includes creating a need for a product or service, and evaluating the impact of marketing efforts to determine whether they…
Read MoreMarketing Myopia
