Let’s be honest. The old sales playbook—the one with the aggressive closing techniques and the “always be closing” mantra—is gathering digital dust. For Gen Z and millennial buyers, that approach doesn’t just fail; it actively repels. Why? Because these generations don’t just buy products. They buy into values, experiences, and communities. They can smell inauthenticity from a mile away, armed with a smartphone and a deep-seated skepticism for corporate jargon. Selling to them isn’t about persuasion; it’s about connection. It’s about understanding the unique psychological drivers that guide their decisions.…
Read MoreSales Psychology for Gen Z and Millennial Buyers: It’s Not a Pitch, It’s a Partnership
