Think about the last product you actually bought because you saw it online. Chances are, it wasn’t a celebrity holding it on a billboard. It was probably someone you kinda-sorta know from Instagram or TikTok. Someone who feels real. Someone who talks about a very specific thing—say, artisanal coffee, vintage denim, or indoor plants—with genuine, contagious passion. That, right there, is the magic of the micro-influencer. And for brands selling niche B2C products, this isn’t just a marketing tactic. It’s a survival strategy. Why go micro? The power of the…
Read MoreMicro-influencer partnerships for niche B2C products
