Let’s be honest, the old sales playbook is gathering dust. The tactics that worked on Boomers and even Millennials? They just don’t hit the same with Gen Z. This is a generation that can sniff out inauthenticity from a mile away, armed with a sixth sense for marketing and a deep, deep aversion to being sold to. So, how do you connect? You don’t sell to them. You build with them. You have to earn their attention, and more importantly, their trust. It’s less like a transaction and more like…
Read MoreGenerational Selling: Cracking the Code to the Gen Z Market
