Let’s be honest: the word “sales” in a community space can feel like a party crasher. It’s that awkward moment when a genuine conversation suddenly pivots to a pitch. But what if we’ve been thinking about this all wrong? What if sales isn’t the antagonist in the community story, but a crucial character in its success? Here’s the deal. A thriving customer community is a living, breathing asset. It’s a hub of feedback, advocacy, and shared passion. Left untended, it’s just a forum. But when strategically nurtured—when managed and monetized…
Read MoreThe Role of Sales in Managing and Monetizing Customer Communities
