Let’s be honest. For a long time, sales enablement was seen as, well, a sales thing. Its job was to arm the frontline with battle cards and product sheets so they could close that initial deal. Once the contract was signed, everyone moved on. Customer success took over, and sales went hunting for the next logo. That model is broken. In today’s subscription economy, the real game isn’t just about landing the customer. It’s about keeping them, growing them, and turning them into advocates. And to do that, you need…
Read MoreThe role of sales enablement in customer success and expansion revenue
