Day: December 7, 2025

Let’s be honest. The dream of going global is intoxicating. But for businesses targeting micro-niche markets—think left-handed guitarists, vintage fountain pen collectors, or sustainable pet iguana food—the standard playbook falls apart. You can’t just translate your website and call it a day. That’s like serving a gourmet meal on a paper plate; you’ve got the substance, but the experience is all wrong. Here’s the deal: success in these tiny, passionate global communities hinges on something far deeper than language. It hinges on cultural adaptation. It’s about building support that doesn’t…

Read More

Think about the last time you contacted customer support. Maybe you were frustrated, confused, or just needed a quick answer. That interaction, for you, was about solving a single problem. But for the company on the other end? It’s a goldmine. A direct line into what’s working, what’s broken, and what’s missing. Here’s the deal: most companies treat support as a cost center—a necessary drain to handle complaints. But what if we flipped that script? What if we saw every ticket, every chat, and every call as a raw, unfiltered…

Read More