Let’s be honest. Running an e-commerce brand today is like conducting a chaotic, multi-instrument orchestra. You’ve got the melody on Shopify, the percussion on Amazon, a harmony line on Etsy, and maybe a soloist on TikTok Shop. Each platform has its own rhythm, its own data stream. Now imagine trying to write the sheet music—your financial statements—by hand, from each separate performance. Exhausting, right? And a fast track to errors. That’s the daily reality for brands selling across multiple channels without proper accounting system integration. The numbers are there, but…
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