Day: December 19, 2025

Let’s be honest. Selling the future is hard. Especially when that future involves complex technology, systemic change, and an audience that’s equal parts hopeful and skeptical. For climate tech and cleantech companies, the old marketing playbook—the one built on features, specs, and pure ROI—often falls flat. You’re not just selling a product; you’re inviting people into a story about what comes next. That’s where narrative crafting comes in. It’s the difference between shouting “Our carbon capture unit has a 92% efficiency rate!” and weaving a tale of restored landscapes, resilient…

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Let’s be honest. Most B2B marketing advice is built for teams with budgets. It’s about scaling campaigns, managing sales funnels, and building brand departments. But what if you are the brand? The department? The entire team? For the freelance consultant, the independent strategist, the solo lawyer or accountant, traditional B2B playbooks feel… alien. They’re like trying to use a factory blueprint to build a treehouse. The core principles might be there, but the scale, the tools, the very soul of it is different. That’s the gap we’re bridging today. This…

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