Let’s be honest. The old B2B SaaS playbook is getting… tired. Endless cold emails, expensive trade shows, and a funnel that feels more like a one-way street than a conversation. It’s noisy out there, and buyers are just tuning out. Here’s the deal: your next big customer, your most passionate advocate, even your future product manager—they’re probably already talking about you. Or, well, they could be. The shift isn’t just coming; it’s here. It’s called community-led growth, and it’s less about building an audience and more about cultivating a genuine…
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