Let’s be honest. The old playbook is fraying at the edges. Customers today don’t just want software in a box—or a cloud, for that matter. They want outcomes. They want the tool and the expertise to wield it. That’s why the hybrid bundle—part SaaS subscription, part professional service—isn’t just a trend. It’s the new core offering for so many B2B companies. But here’s the deal: selling and managing these bundles is messy. It’s like running a restaurant that’s also a cooking school. You’re managing ingredients (the software) and live instruction…
Read MoreThe Role of Sales Operations in Managing and Monetizing Hybrid SaaS and Service Bundles
