Let’s get one thing straight. The story that product-led growth (PLG) kills sales is, well, a myth. A compelling one, sure. The dream of users finding your app, falling in love, and spreading it virally—all without a single human touch—is powerful. But it’s incomplete. In reality, the most successful PLG companies don’t sideline their sales teams. They reinvent them. The role of sales shifts from being the loudest megaphone at the top of the funnel to being a strategic guide deep within the customer journey. This is the nuanced, often…
Read MoreThe Hidden Engine: What Sales Actually Does in Product-Led Growth Companies
