Let’s be honest. For a small business, the word “data” can feel intimidating. It conjures images of giant tech companies with sprawling server farms and, well, questionable privacy practices. But here’s the deal: data is just information. And how you gather and use that information about your customers is what separates a transactional shop from a trusted community hub. Ethical data sourcing and first-party data enrichment aren’t just buzzwords—they’re your sustainable competitive advantage. It’s about building a rich, permission-based understanding of your audience, one genuine interaction at a time. No…
Read MoreEthical Data Sourcing and First-Party Data Enrichment: A Small Business Superpower
