Let’s be honest, the marketing landscape is shifting under our feet. Again. Just as we got comfortable with social media algorithms and SEO, a new frontier is emerging from the haze of VR headsets and AR filters. It’s the spatial web—a layer of digital information and experience woven into the physical world. And immersive environments, from branded virtual worlds to interactive 3D product demos, are becoming the new storefronts. So, how do you build a strategy for a world that isn’t fully here yet? You start by understanding it’s less…
Read MoreBuilding a Marketing Strategy for the Spatial Web and Immersive Digital Environments
