Implementing Conversational Commerce and Social Selling on Emerging Audio and Video Platforms

Let’s be real for a second — the old way of selling online is… well, kinda tired. You know the drill: a static product page, a chatbot that barely understands you, and maybe a clunky email sequence. But here’s the thing: people are living on audio and video platforms now. Clubhouse, Twitter Spaces, TikTok Live, Instagram Reels, even Spotify’s new live features. And they’re not just scrolling — they’re talking, reacting, buying. So how do you slide into that conversation without sounding like a used car salesman? That’s the art…

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