Picture this: you’ve built a genuinely useful piece of B2B software. It solves a real, gnarly problem for, say, fleet managers or clinical trial coordinators. But your marketing budget is… well, let’s just say it’s not keeping pace with your ambition. You’re competing for attention against giants with Super Bowl-sized ad spends. So, what’s the play? Honestly, it might be time to stop shouting into the void and start whispering to the right people. That’s where micro-influencer partnerships come in. Now, I know what you’re thinking. “Influencers? For B2B software?”…
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