A key element of content marketing is segmenting your target group. To determine which of your target groups will benefit the most from your content, know what devices they use, which search terms they prefer, and what their interests are on social media. Identifying these key characteristics will help you tailor your content. Below are some tips to get started with content marketing. Read on to learn more about each segment. Using the data you’ve collected, plan your content strategy. Content marketing strategies come in many forms, including e-books, blogs,…
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