While the name suggests that performance marketing is all about gaining customers, this is far from the truth. It is not all about traffic. It is about engaging consumers so that they will take action and purchase. To do this, you must be 100% measurable. That means logging campaign metrics through affiliate networks or affiliate software. That way, you can credit the appropriate referring source. However, if your website is not 100% measurable, you may be missing out on an opportunity to grow your business. There are many different kinds…
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