What Is Modern Management?

Modern management refers to a new way of running an organization. Instead of relying on private networks for data centers, it makes remote work painless, while bringing exciting benefits that reduce costs, increase security, and delight employees. Mobile Mentor has spearheaded the move to modern management with services that include assessment, implementation, and managed services. Learn more about the benefits of modern management and how it can improve your enterprise’s performance. And be sure to join our free webinar series on the topic! Modern management encompasses a variety of technologies…

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How to Write a Profitable Plan For Business

A profitable plan for business is more than just a set of goals. It also should be based on realistic numbers, such as the size of your potential customer base and the products and services you’ll offer. While saving $10,000 in chemicals each year may seem like a great idea, it would mean little if you’re competing with Du Pont or Monsanto. To achieve this, a business must be realistic about the size of its market, and then adjust its plan to reflect that reality. The market analysis should include…

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How to Make the Most of Performance Marketing

While the name suggests that performance marketing is all about gaining customers, this is far from the truth. It is not all about traffic. It is about engaging consumers so that they will take action and purchase. To do this, you must be 100% measurable. That means logging campaign metrics through affiliate networks or affiliate software. That way, you can credit the appropriate referring source. However, if your website is not 100% measurable, you may be missing out on an opportunity to grow your business. There are many different kinds…

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How to Write a Business Plan Strategy

Having a clear business plan strategy can be the key to building a successful business. Knowing your competitors’ strategies and what they have in place can help you come up with a better plan. Here are some of the key points to focus on when formulating your own plan: A detailed cost report and projected monthly income are key elements of a business plan. While most businesses sell a product or service at a fixed price, licensing and subscription markets can be more complex. While you should start small and…

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What Does a Sales and Marketing Coordinator Do?

The sales and marketing coordinator’s responsibilities are broad and varied. They manage the sales and marketing department by analyzing data, developing and reviewing marketing materials, and planning meetings and trade shows. This role also manages the company’s graphic department, orders, and receipts, and proactively anticipates new marketing opportunities. This role also manages the company’s relationship with clients. In addition, the coordinator is responsible for developing and implementing new sales plans and advertising. A successful sales and marketing coordinator must have excellent communication skills. He or she must be able to…

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Marketing Automation for Drip Campaigns

One of the best ways to use marketing automation is to set up drip campaigns. Drip campaigns send a sequence of prewritten emails to a contact at regular intervals, such as after they download a content asset. Automation tools let you set up workflows to execute complex strategies. One such tool is Mailchimp’s Customer Journey builder, which helps you create emails that are relevant to each contact’s needs at key moments. It also organizes, cleans, and manages your audience. Marketing automation makes this process much easier than it used to…

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Sales Forecasting – How to Construct an Accurate Sales Forecast

The techniques used in sales forecasting include mathematical methods, as well as qualitative and subjective approaches. The latter are most commonly used for long-term forecasting when there is limited historical demand data available. Observed trends, however, may not continue. In fact, they may change due to changes in government policies, new innovations, or consumption patterns. In such cases, sales managers rely on mathematical methods. The following is a brief overview of the most popular sales forecasting methods. MEDDIC is an acronym for Multiple Element Deal Qualification Instrument (MEDIC) developed by…

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