Having a clear business plan strategy can be the key to building a successful business. Knowing your competitors’ strategies and what they have in place can help you come up with a better plan. Here are some of the key points to focus on when formulating your own plan: A detailed cost report and projected monthly income are key elements of a business plan. While most businesses sell a product or service at a fixed price, licensing and subscription markets can be more complex. While you should start small and…Read More
Author: Glenn Knox
What Does a Sales and Marketing Coordinator Do?
The sales and marketing coordinator’s responsibilities are broad and varied. They manage the sales and marketing department by analyzing data, developing and reviewing marketing materials, and planning meetings and trade shows. This role also manages the company’s graphic department, orders, and receipts, and proactively anticipates new marketing opportunities. This role also manages the company’s relationship with clients. In addition, the coordinator is responsible for developing and implementing new sales plans and advertising. A successful sales and marketing coordinator must have excellent communication skills. He or she must be able to…Read More
Marketing Automation for Drip Campaigns
One of the best ways to use marketing automation is to set up drip campaigns. Drip campaigns send a sequence of prewritten emails to a contact at regular intervals, such as after they download a content asset. Automation tools let you set up workflows to execute complex strategies. One such tool is Mailchimp’s Customer Journey builder, which helps you create emails that are relevant to each contact’s needs at key moments. It also organizes, cleans, and manages your audience. Marketing automation makes this process much easier than it used to…Read More
Sales Forecasting – How to Construct an Accurate Sales Forecast
The techniques used in sales forecasting include mathematical methods, as well as qualitative and subjective approaches. The latter are most commonly used for long-term forecasting when there is limited historical demand data available. Observed trends, however, may not continue. In fact, they may change due to changes in government policies, new innovations, or consumption patterns. In such cases, sales managers rely on mathematical methods. The following is a brief overview of the most popular sales forecasting methods. MEDDIC is an acronym for Multiple Element Deal Qualification Instrument (MEDIC) developed by…Read More