When it comes to consumer targeting, it all starts with defining your target audience. Generally speaking, consumers are divided into segments based on demographics like age, gender, location, and interests. These groups are then targeted by products or services that are similar to their tastes. While there are many ways to segment your customer base, the most basic and most effective method is to focus on the age group. In order to determine your target audience, consider their behavior and their values and perspectives. Do they value family above all…
Read MoreThe Basics of Consumer Targeting
