A profitable plan for business is more than just a set of goals. It also should be based on realistic numbers, such as the size of your potential customer base and the products and services you’ll offer. While saving $10,000 in chemicals each year may seem like a great idea, it would mean little if you’re competing with Du Pont or Monsanto. To achieve this, a business must be realistic about the size of its market, and then adjust its plan to reflect that reality. The market analysis should include…
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