Digital marketing changes rapidly as new technology and consumer behavior evolve. It is necessary to keep learning in order to stay competitive in this highly specialized field. Some of the trends for 2023 and beyond include: artificial intelligence (AI), voice search optimization, virtual & augmented reality (VR/AR) technology, social media advertising. Artificial Intelligence AI has revolutionized digital marketing by providing advanced data analytics capabilities, predictive modeling techniques and automation solutions. AI improves digital ad targeting, content recommendations or email marketing to drive engagement & conversions while offering personalization at scale…
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