When you think of product-led growth (PLG), what comes to mind? Probably a sleek, intuitive interface. A frictionless sign-up. That magical “aha!” moment where the user sees the value, all by themselves. It’s a self-service model, right? So, customer support is just… there. A cost center. A reactive team handling complaints when things go wrong. Well, here’s the deal: that’s a massive, growth-limiting misconception. In a true PLG strategy, customer support isn’t a backstage crew—it’s a core growth engine and the primary guardian of your most important metric: user retention.…
Read MoreThe Unsung Hero of Growth: How Customer Support Drives Product-Led Success
