Car salespeople employ various strategies to turn customers into repeat buyers, but it’s wise to know some facts before entering a dealership. Automakers have relied on fleet sales to governments and corporate clients as a means to offset disappointing retail sales. While these bulk transactions tend to be less profitable than those made directly to consumers, they provide much-needed vehicle movement off lots. Know Your Inventory Selling cars requires a combination of product knowledge, effective sales techniques and outstanding customer service. Here are a few tips to help your team…
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