Trade shows can be an intricate undertaking. Money and time must be invested by all involved to make them a success, which requires all parties involved being willing to put forth effort both financially and timewise. Attendees typically spend significant amounts of money on travel and accommodations as well as industry-related products and ancillary services. Marketing Marketing a trade show involves more than simply raising awareness; it must also convert leads into paying customers. While this requires hard work and persistence, it can be done – there are even companies…
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