The art of marketing is one of the most sought after professions in the marketing world. With the right marketing ideas, marketers can establish their brands and make their companies famous. Marketing is actually the act of deliberately stimulating interest for sales of products and services; and possibly including choice of a target consumer. The art of marketing has therefore become the mainstay activity of companies that want to maintain their position in the market. A good marketing manager should have the following traits:
The ability to define a need and create a niche for that need, is what makes marketing so powerful. In fact, there are now many different types of marketing strategies, each geared towards defining a need and targeting a specific group of people. B2B marketing, for example, is a type of marketing that uses specific businesses as its target market. Marketers also use other types of marketing approaches such as coupon marketing, which targets the population of individuals who usually shop at certain stores. This is considered one of the 72 marketing definitions because of the way it uses targeted marketing.
Business objectives drive all marketing activities. If an organization’s goals are not met, it will not achieve its purpose, which makes marketing useless. For instance, if a company plans on using social media to advertise its product, it must have a plan on how it will be successful in doing this. Without having a business objective, the director marketing may find it difficult to define its target market.
In terms of business objectives, they are more concrete. They define the specific purposes and goals of the company. Examples of these objectives are sales growth, customer satisfaction, and market penetration. To achieve these, the leader of the company must define the company’s goals and how these goals are to be attained. These are also called the driving forces of the marketing strategies. These objectives are essential to the company’s survival and growth.
The definition of the business objectives also includes the identification of a prospecting or customer base. The chief executive officer should know the profile of his target audience. He should know what kind of products that his company sells to them. Aside from this, the president also knows how to reach out to these people. Other marketing strategies include advertising, which targets a broader target audience.
Marketing through advertising is very effective especially when the business objectives are clearly defined. A good example would be a new kind of shampoo that the president wants to launch. Through this strategy, he can attract a specific target audience. In addition, the marketing techniques also include advertising campaigns, which are usually done through television, radio, or print. However, these marketing strategies differ from company to company.
Most successful marketers today are those who are constantly updated with the latest marketing trends and developments. These are the ones who are always “on the ball” when it comes to technology and new information. For those who are not so savvy in using technology, it is still best to hire a chief marketing officer to handle the day to day marketing tasks. Hiring a competent and experienced marketers would make their job easier and ensure their clients and customers that they are being successful in every endeavor.
