The first aim of a company is to maximizes profits for its stakeholders or owners while keeping ethical business practice in the process. Such economic value added means that there is often a high primary challenge for an organization to effectively balance the interests of various other external parties affected by the business. These may include employees, suppliers, investors, government officials and regulatory agencies. Thus, for any firm to remain competitive and survive long term in the marketplace, it has to find ways to address and minimize some of these…
Read MoreAuthor: Olive Sawyer
Different Types of Marketing Strategies
Marketing is a process by which organizations create and put in place a plan for their intended sales or marketing activities. Marketing is a critical part of the advertising and selling process. The marketing plan includes plans like the identification of possible customers, the designing and production of advertising or promotional materials, the research involved in the compilation of data on customers and other aspects of the organization’s marketing program. Marketing is a branch of advertising that generally deals with the distribution of promotional materials, and the promotion of products…
Read MoreCustomer Support – Improving Customer Satisfaction and Attaining Increased Business
Customer Support is a complete range of customer support services to help customers in making correct and cost effective utilization of a given product at their place. It comprises all the services required to handle a given product at your place. It involves support in design, installation, troubleshooting, training, maintenance, upgrading, disposal, and support of a given product. The main aim of the Customer Support is to help you in managing the complexities of your product in a professional manner. It also aims at helping customers make the right decisions…
Read MoreFour Types of Accounting
Accounting or accountancy is basically the measurement, interpretation, and reporting of financial and/or non-financial information about financial entities including corporations and businesses. Financial accounting practices are conducted to provide information that can be used to make decisions about the allocation of resources of a company or enterprise. In other words, accounting provides information that is used to make the best possible management decisions for a business or organization. This includes the systematic recording, summarizing, predicting, measuring, and communicating of information regarding the financial performance of the organization and its various…
Read MoreSales and Marketing – What’s the Difference?
Sales are the product of business activities aimed at obtaining profit. A sale is usually a transaction between a seller and a buyer. These transactions may be made by the seller directly or by an agent acting on behalf of both the parties. There are many types of sales and their definition depends on the type of business being entered into. Sales are sales that are made directly between a seller and a buyer. The sale of a product to another person is also commonly considered a sales transaction. Net…
Read MoreAccountant’s Responsibility – What Is Auditing?
Accounting or accountancy is simply the communication, analysis, and recording of financial and/or non financial data about organizations including businesses and corporations. In general, this includes the recording of payments made to people or businesses for services rendered; the collection of payments for purchases by customers; records of transactions, including dates and amounts; and information on financial status, assets, liabilities, revenues, and expenses. In today’s ever-changing accounting world, it is essential to have people who are trained to deal specifically with accounting issues in order to appropriately deal with the…
Read MoreSmall Business Administration and Its Significance
The word business often refers to any organization or entrepreneur engaged in professional, commercial, or agricultural activities for the benefit of others. Businesses may be for-profit corporations or non-profitable organizations that conduct charity activities or further a public social good. The activities of business, therefore, allow for the development of society and the world as a whole. The profits of businesses, therefore, allow the society and the world at large to function properly and for the economic advantage of all individuals. Many types of businesses exist in the world today.…
Read MoreAn Overview of Accounting
Accounting is the science of managing financial transactions that involve the manipulation of quantities of money as well as information regarding the financial records of a business. Accountants are involved in the collection, interpretation, preparation, management, and reporting of financial statements and information. Accounting involves the use of many mathematical and statistical methods to identify, relate to, and track financial transactions. The process of accounting uses numerous complex internal control processes and external controls to ensure the accuracy and reliability of the financial reporting. The term’Accounting’refers to three fields. There…
Read MoreMarketing Concepts – What Has Changed?
Marketing is basically the act of consciously creating demand for products and services; and possibly including choice of a targeted market; selection of particular attributes or styles to advertise; and offering of marketing materials. Marketing involves the use of promotional tactics, methods and forms to create awareness of a product or service to the targeted group. Marketing is a way of selling. Marketing is a combination of public relations and advertising and also involves research and evaluation of market data to identify new opportunities. Marketing is a tool for the…
Read MoreCustomer Support Agent
Customer Support is a wide range of customer related services to help customers in making correct and cost effective use of their product. It comprises of assistance in design, planning, installation, servicing, repair, maintenance, updating, disposal, and disposal of an item. Most often Customer Support services are provided to customers after the product has been purchased. This helps customers in getting acquainted with the product and familiarizing themselves with its working. This also helps them in opting for the right product in the market and thus makes their task easier.…
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