Author: Olive Sawyer

Marketing Concepts – What Has Changed?

Olive Sawyer

Marketing is basically the act of consciously creating demand for products and services; and possibly including choice of a targeted market; selection of particular attributes or styles to advertise; and offering of marketing materials. Marketing involves the use of promotional tactics, methods and forms to create awareness of a product or service to the targeted group. Marketing is a way of selling. Marketing is a combination of public relations and advertising and also involves research and evaluation of market data to identify new opportunities. Marketing is a tool for the…

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Customer Support Agent

Olive Sawyer

Customer Support is a wide range of customer related services to help customers in making correct and cost effective use of their product. It comprises of assistance in design, planning, installation, servicing, repair, maintenance, updating, disposal, and disposal of an item. Most often Customer Support services are provided to customers after the product has been purchased. This helps customers in getting acquainted with the product and familiarizing themselves with its working. This also helps them in opting for the right product in the market and thus makes their task easier.…

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What is Accounting?

Olive Sawyer

Accounting or accountancy is a method of measurement, interpretation, and reporting of financial and other non monetary information concerning businesses and corporations. This involves the systematic documentation and control of a company’s financial transactions and activities. The information that will be obtained includes the actual amount paid or received, the number of transactions that have occurred, the status of accounts receivable and accounts payable, inventory levels, and other related information. It also involves preparing the annual statement of accounts, preparing the financial reports that are required by the government and…

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An Overview of Effective Marketing

Olive Sawyer

The art of marketing is one of the most sought after professions in the marketing world. With the right marketing ideas, marketers can establish their brands and make their companies famous. Marketing is actually the act of deliberately stimulating interest for sales of products and services; and possibly including choice of a target consumer. The art of marketing has therefore become the mainstay activity of companies that want to maintain their position in the market. A good marketing manager should have the following traits: The ability to define a need…

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Successful Sales – What Is It?

Olive Sawyer

Sales are activities relating to the quantity of products sold over a short period of time or a particular targeted time frame. The sale of a product for a specific price is also regarded as a sale. Sales people are the representatives of the sales companies who have to make the first contact with the customer. They promote the sale of the products and also collect payments from the customers. Sales people have to interact with the public on behalf of the company to make sales. There are various types…

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