Marketing Concepts – What Has Changed?

Marketing is basically the act of consciously creating demand for products and services; and possibly including choice of a targeted market; selection of particular attributes or styles to advertise; and offering of marketing materials. Marketing involves the use of promotional tactics, methods and forms to create awareness of a product or service to the targeted group. Marketing is a way of selling. Marketing is a combination of public relations and advertising and also involves research and evaluation of market data to identify new opportunities. Marketing is a tool for the…

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An Overview of Effective Marketing

The art of marketing is one of the most sought after professions in the marketing world. With the right marketing ideas, marketers can establish their brands and make their companies famous. Marketing is actually the act of deliberately stimulating interest for sales of products and services; and possibly including choice of a target consumer. The art of marketing has therefore become the mainstay activity of companies that want to maintain their position in the market. A good marketing manager should have the following traits: The ability to define a need…

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