Marketing is the act of deliberately stimulating consumer demand for particular products and services; possibly including range of a specific target market; selection of particular attributes or themes for marketing; and establishment of the prospect of selling. It should be considered that marketing can also be a strategic process with the aim of developing long-term relationships with customers and providing them with the right information, products or services. It has been found that customers are more influenced by marketing activities than by the quality, design or technology of the offerings.…Read More
Different Types of Marketing Strategies
Marketing is a process by which organizations create and put in place a plan for their intended sales or marketing activities. Marketing is a critical part of the advertising and selling process. The marketing plan includes plans like the identification of possible customers, the designing and production of advertising or promotional materials, the research involved in the compilation of data on customers and other aspects of the organization’s marketing program. Marketing is a branch of advertising that generally deals with the distribution of promotional materials, and the promotion of products…Read More
Marketing Concepts – What Has Changed?
Marketing is basically the act of consciously creating demand for products and services; and possibly including choice of a targeted market; selection of particular attributes or styles to advertise; and offering of marketing materials. Marketing involves the use of promotional tactics, methods and forms to create awareness of a product or service to the targeted group. Marketing is a way of selling. Marketing is a combination of public relations and advertising and also involves research and evaluation of market data to identify new opportunities. Marketing is a tool for the…Read More
An Overview of Effective Marketing
The art of marketing is one of the most sought after professions in the marketing world. With the right marketing ideas, marketers can establish their brands and make their companies famous. Marketing is actually the act of deliberately stimulating interest for sales of products and services; and possibly including choice of a target consumer. The art of marketing has therefore become the mainstay activity of companies that want to maintain their position in the market. A good marketing manager should have the following traits: The ability to define a need…Read More